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Markup.io pricing in 2026: what changed and what it costs now

By Vadym Rusin · Last updated: August 2026

Markup.io ran one of the best-known free tiers in visual feedback until early 2025, when the free plan was discontinued and Pro rose from $29 to $79 per month. This page tracks the current published pricing and the practical options for teams the change displaced, verified against markup.io's pricing page in August 2026.

Bottom line

Markup.io today: no free plan, a 14-day trial, Pro at $79/month with unlimited users but a single workspace, and a custom-priced Enterprise tier for multiple workspaces and SAML SSO. Whether it's worth it hinges on the unlimited-users flat price: strong value for big teams in one workspace, weak value for freelancers and multi-client agencies, who have been the loudest to leave.

Current published pricing

From markup.io's pricing page, August 2026:

PlanPriceUsersWorkspacesStorage
Pro$79/monthUnlimited1500GB
EnterpriseCustomUnlimitedUnlimitedUnlimited

Both plans include unlimited MarkUps and 30+ supported file types. Pro includes Google/Microsoft SSO and priority live chat; Enterprise adds SAML SSO, SOC 2 documentation, and a dedicated success manager. The trial is 14 days, no credit card.

What changed, and for whom it still works

Before 2025, Markup.io's free tier plus a $29 Pro plan made it the default recommendation for freelancers and small studios. The current structure inverts the value: $79 flat with unlimited users is genuinely competitive for a 20-person creative team living in one workspace, where per-seat rivals would bill several times that. The same $79 is hard to justify for a solo freelancer who ran on the free tier, and the one-workspace cap works against agencies that separate clients into workspaces.

That reshuffling, not the number alone, explains the migration pattern since: large single-workspace teams stayed, and the small and multi-client end went shopping.

If you're deciding now

Run the seat math both ways. At 5 users, Markup.io's $79 flat beats Pastel's Team tier ($99+ plus per-seat) but loses to BugHerd's $50 Standard. At 15+ users in one workspace, the flat price usually wins among paid tools. And if what you actually need is annotation on live pages rather than a managed review pipeline, the free tier that Markup.io discontinued effectively lives on in MarkLayer: no accounts, no workspaces, unlimited everything, with the trade-off that there is no project management layer at all. The full alternatives comparison covers the middle ground.

Frequently asked questions

How much does Markup.io cost now?
As of August 2026, Pro is $79/month with unlimited users, one workspace, 500GB storage, and unlimited MarkUps. Enterprise is custom-priced with unlimited workspaces and storage, SOC 2 documentation, and SAML SSO. A 14-day trial is available without a credit card.
Does Markup.io still have a free plan?
No. The free tier was discontinued in early 2025, part of the same change that raised Pro from $29 to $79 per month. Reviewing via guest links remains free for reviewers; creating and managing MarkUps requires a paid workspace.
Why did the Markup.io price increase cause such a backlash?
Three compounding factors: the size of the jump (roughly 2.7x, with some annual customers reporting even larger renewals), the removal of the free tier that agencies had built client workflows on, and the single-workspace limit on Pro, which pushes multi-client agencies toward custom Enterprise pricing.
What should former free-tier users switch to?
Depends on what you used it for. Pure visual feedback on live pages: MarkLayer is free with no accounts. Agency review workflow with a budget: Pastel (from $29/month) or BugHerd (from $50/month). Screenshot-round reviews at the lowest paid price: Volley at $29/month. See the free Markup.io alternatives page for the full comparison.

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